Market Expansion

Early wins matter. It’s important to hire the people who can deliver them.

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Hiring for Regional Impact

Scaling in APJ demands talent who builds teams, earns trust fast, and delivers consistent performance.

Role Calibration

We refine title, scope, and expectations based on market maturity and competitive signals, so your first hires are set up to succeed.

Talent Landscape

We show you where talent actually sits across APJ, how each market operates, and what it takes to attract top performers.

Network Advantage

Our local networks across Japan, Southeast Asia, India, and Australia allow us to deliver high-impact shortlists quickly and cleanly.

Foundational Hiring

We hire with long-term plans in mind so your first hires can open the market, build early relationships, and guide your next wave of growth.

Avoid costly false starts. Your entry succeeds when you understand how your market really works.

Most searches slow down because expectations, talent availability, and market signals are unclear. We remove that friction early. Through strong calibration, regional insight, and precise market mapping, we help leadership teams move fast with the right information. This protects your time and accelerates the path to a successful hire.

APJ rewards relationship builders, not textbook sellers.

APJ sales cycles rely heavily on trust, local relationships, and credibility built over time. Your first hire needs to understand how to navigate partners, procurement complexity, language nuance, and local buying behaviour in markets like Japan, Singapore, and India. We help you secure talent who can open doors, build influence, and win early conversations that shape your brand from day one.

Wide territories slow traction. Focused roles move faster.

APJ launches often fail because first hires are expected to cover sales, channels, customer success, and marketing while managing multiple countries. We calibrate the roles, territory, and targets so your first hires have the support, clarity, and structure needed to deliver early wins and influence long-term growth.

APJ moves fast. You should too.

Expanding into APJ? Let’s set your first move up for success. Talk to us about your goals, and we’ll guide your market entry strategy.

Speak with our APJ expansion advisors.

Let’s Chat

info@playbooktalent.com

Our headquarters

11/121 Castlereagh St
Sydney NSW
Australia 2000