How we solved Dialpad’s regional hiring bottleneck, delivered five GTM hires in eight weeks, and aligned global and local teams for faster APJ execution.
92%
Shortlist-to-interview conversion
4
Hires from competitors
48
Days to fill
5
Roles placed in eight weeks
The Challenge
Dialpad needed to hire five critical GTM roles across Australia and Japan to keep APJ expansion on track. These hires would shape early pipeline, strengthen customer engagement, and support a regional motion that was moving fast.
With TA based in North America, Dialpad lacked local insight into APJ talent markets. Expectations drifted, feedback slowed across time zones, and strong candidates dropped off. APJ growth was at risk. They needed a partner who understood regional dynamics and could support fast, aligned decision-making.
The Solution
Playbook introduced a structured, APJ-specific search model designed to move at speed.
Structured Global-Local Cadence
Playbook set up weekly syncs between HQ TA, local MDs, Sales Directors, and Playbook’s own team in Australia and Japan. This created a clear rhythm and removed friction from every stage of the search.
Localised Market Search
With on-the-ground expertise in both AU and JP, Playbook identified high-signal talent and prioritised operators who understood Dialpad’s category and growth stage.
Curated Shortlists
Each shortlist contained only market-ready candidates who met the brief, understood the opportunity and could step into the role without a long ramp period.
Candidate Experience
Playbook positioned Dialpad’s employer brand with credibility, particularly against well-established competitors. Senior operators responded strongly which helped increase conversion.
The Results
Within 8 weeks, Dialpad had every GTM role filled and its APJ motion back on track.
Three of the five hires came directly from competitors, giving the region immediate market insight and credibility. The remaining hires brought strong SaaS experience and aligned quickly with local and global expectations.
Leaders across APJ and HQ highlighted the pace of the process, the quality of the shortlists, and the clarity created through a consistent global-local cadence.
Key outcomes included:
- 48-day average time to fill
- 5 roles filled in eight weeks
- 3 hires recruited from direct competitors
The region gained the capability it needed to execute, proving that APJ hiring can move fast with the right partner.
How can we help?
Your next market move deserves the same clarity and pace. Reach out to Playbook and build for scale, precision, and real commercial outcomes.
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