News & Resources

GTM executives today are choosing between two powerful career tracks. Big AI offers explosive growth and once-in-a-generation upside. Enterprise SaaS provides stability, credibility, and long-term compounding. Both can change your trajectory. The question is which currency you want to optimise for.

Across APJ, GTM leaders eventually face the same question: join a scale-up racing toward market fit, or step into a mature SaaS organisation with global reach? The choice goes far deeper than company size. Both paths create strong careers. They just build very different types of operators.

APJ has become one of the most competitive SaaS regions in the world. Diverse operating environments create huge opportunity, but only for teams that understand how differently each country behaves. Here’s a concise look at the trends shaping the region, and the factors that separate successful expansion from stalled motion.

In today’s high-growth SaaS landscape, Chief Revenue Officers (CROs) are under immense pressure to scale revenue, manage complex customer journeys, and drive predictable growth. Yet, when it comes to hiring, one trait consistently rises to the top of their wish list: long tenure.

Every SaaS company expanding into APJ eventually asks the same question: What’s the minimum viable landing team we need to succeed?